The Origin Story of the Zoloft Sad Blob, A Clinically Depressed Icon

By Lauren Vinopal, August 24, 2021

That said, psychiatrists like Alex Dimitriu argue that it’s impossible to divorce the Sad Blob ad from its larger pharmaceutical agenda — no matter how relatable it might have been. “These same ads also push people toward a particular treatment, when there may well be a good number of alternative medications and treatment modalities,” Dimitriu explains. Although Dimitriu certainly believes in prescribing medications to his patients, he says it isn’t helpful to have patients coming into his office demanding specific drugs they saw on TV. “I am all for education and de-stigmatization, just less so for the marketing of specific medications,” Dimitriu notes. “With commercials, it may be impossible to have one without the other.”

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